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In the 1970s, Vivitar introduced the Series 1 lenses. As their reputation grew, many contract lens manufacturers sought them out to carry their products under the Vivitar brand. The retailers found that they could make good margins while giving good value. By carefully positioning their limited product line with key photo retailers, they quickly built a reputation for good-quality lenses at modest prices. The company commissioned experienced lens designers and reputable Japanese optical lens manufacturers such as Kino Precision to produce their lens designs. In the early 1960s, the partners created the "Vivitar" brand to compete with major lens manufacturers. Ponder and Best were the first to gain acceptance for lenses with interchangeable mounts, allowing customers to use the same lens on different manufacturers' camera bodies. distributor for Olympus products at this time.
PDF VIVITAR SERIES 1 70 210MM F2.8 4 MOVIE
They were instrumental in the introduction of many brands into the American market, including Mamiya/Sekor 35mm cameras, OM-System 35mm equipment, Kobena 8mm movie cameras, Sankyo/Komura wide-angle/telephoto adapter lenses and a full line of photographic darkroom equipment imported from many manufacturers throughout Japan and later Taiwan. After World War II, the partnership began to import cameras and photographic equipment from Japan. Ponder and Best first imported German-made photo equipment. Max Ponder headed the sales department, while John Best ran the operations side of the company. The company was founded in 1938 as Ponder and Best by Max Ponder and John Best.